Celebrity branding – using the popularity of the star
On November 11, 2021 by Emma CollymoreOne of the most frequently viewed advertisements today is called celebrity advertising. We see popular and talented artists supporting a variety of products in TV shows, programs, special events and commercials. Branded clothing, perfume, makeup, sports equipment and the like are well enjoyed in the market. All of these items bear the brand names of movie stars, models, actors and actresses such as Jennifer Lopez and others.
Customers have the opportunity to adapt to the products offered in the market, especially if they are new. Moreover, when they learn that the products are presented and approved by celebrities, they will gladly purchase them for personal use or as a gift. Through further research and research by brand experts, they appoint top individuals who can represent a particular product based on various aspects such as their personality, occupation, physical properties or even their ability to effectively convey to consumers the true nature of a product or charity project. Miss India Aishwarya Rai, crowned Miss World, has stunning and clear eyes and she has effectively advocated for a great eye donation event. The voice-over advertising method attracts celebrities with clear voices that captivate and attract more customers. Advertising is always full of creative ideas and strategies that really work.
As of this time, almost 20% of advertisers use an advertising method approved by celebrities. Once a celebrity signs a contract with advertisers, many products and brands will definitely grow in the market. Product representatives are experts in project and product image projection for buyers. Different products with one popular endorser can even effectively move from one person to another, just to be able to link the value and function of a particular product to interested consumers. Many actually did it, like David Beckham, supporting Gillette and Passion.
Another method of advertising celebrities is to use Celebrity logos or graphics that can fully represent a well-known figure, such as actors, models and more. Even simple initials such as the fashion brand Jennifer Lopez JLO logo. The JLO brand allows a variety of products related to Jennifer Lopez to be branded and highly regarded because of Jennifer’s stardom. Their popularity as well as talent is enough to attract a large number of consumers even in their absence. Any product that will be represented by the logos, initials and design of the superstars will somehow fulfill the advertising goals.
Big names in the business industry really create a budget for the celebrity brand method in advertising their products and services. Nothing can offset the burden of customers being attracted to superstars. Popular and trusted individuals can create business tycoons from a single product. One of the successful advertising agencies that created an exclusive advertising campaign that focused on celebrity recognition is Davie Brown Entertainment. They subtly checked celebrities to present their products, and developed ads related to their chosen endorser. Their tough strategy is proof that they are selective and thorough when it comes to customer satisfaction. Customer satisfaction is a sign of success in business.
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