There is a growing need for high-end fashion brands to keep them fur-free
On September 28, 2021 by Emma CollymoreAnimal fur is one of the expensive raw materials used in the production of high-end fashion products. The material has long been used in human clothing. Recently, inhumane practices in the fashion industry have come to the fore, including animal cruelty and unethical animal husbandry for fur production.
Animal fur is in vogue and growing consciousness
According to many animal rights associations, nearly one billion rabbits, 4 million foxes and 50 million minks are bred and killed for the sole purpose of producing fur from these animals. Both methods of breeding, rearing and killing have been deemed inhuman and barbaric by most activists around the world. China is the world’s largest exporter of animal fur and has been widely criticized for allegedly unethical killing of animals, including cats and dogs.
Animal fur has remained in popular culture and fashion; especially in its use as a luxury textile. It is considered a symbol of social and economic status because of its value and rarity.
However, since the beginning of the century a lot of impetus is given to the production of ethical and conscious clothing without cruelty to animals on moral and ethical grounds for the sake of fashion.
After years of protests against the widespread use of animal fur in fashion, many animal rights activists have finally found relief as many high-end brands have lost their fur. The move was approved by the authorities, activists, the fashion industry and the general public. Some of the leading names in fur retail who have been left without fur are Hugo Boss, Calvin Klein, Ralph Lauren, Tommy Hilfiger and Gucci.
The latest trends in the fashion revolution without fur
Michael Kors, along with Jimmy Choo, is the latest fashion brand to adopt fur-free politics. Net-a-Porter is a popular luxury online shopping portal that has announced a “no fur” policy across all of its e-commerce platforms.
Considerable work in this direction has been carried out by various animal welfare groups around the world. These include Born Free USA, part of the Fur Fur Alliance, PETA and others.
One of the best examples of fur-free fashion is the popular London Fashion Week, which welcomed silent fashion on its catwalks. The event boasted that 86 percent of its shows were presented with absolutely no fur fashion.
British designer-activist Stella McCartney presented at the prestigious Paris Fashion Week her alternative fur label “Fur Free Fur” with long hair.
The road ahead …
Despite the efforts of animal welfare groups around the world and fashion brands and retailers to tackle the threat, much remains to be done. There are many more fashionable retail brands that identify themselves with the rich use of real fur in their products. People Fendi, Dior, Saint Laurent, Louis Vuitton, Canada Goose and Karl Lagerfeld need to reconsider their position on this issue.
Human fabrics have evolved, and fashion is taking the baton forward, bringing new trends and innovations to the industry. The use of alternative fur is one of the alternatives of the champion, the discoverer of which was Stella McCartney. So, fur-free design remains a thing of the past, and it’s time for luxury fashion brands to embrace ethical fashion forever!
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