Although the clothing brand Unconditional Clothing has been around for seven years, it is slowly and steadily gaining in popularity until this season, when it finally came out of the latest collection. The brand first started as a brand in a high fashion menswear store in the Soho fashion district, London in the United Kingdom, called Concrete Shop. This is instantly liked by those men who have followed the latest trends in fashion and are shopping at extremely high clothing stores in the area. It soon became a real collection of clothes, which even began to show at one of the most prestigious fashion weeks in the world – London Fashion Week.
Once again, the collection became a hit for both fashion fans and critics. To cater to women who wanted to wear Unconditional Clothing, the label launched a parallel women’s line and also started showing it at London Fashion Week. After a show at London Fashion Week for five seasons and receiving great reviews from both fashion magazine editors and fashion industry observers, the Unconditional people decided to move the collection across the Atlantic, and its lines for men and women debuted on what is likely to. the most popular fashion week in the world, New York Fashion Week. Now the collection is being shown with great success at New York Fashion Week for two seasons with equally excellent results. Once again the reviews were very positive and the Unconditional brand is written perfectly. The 2009 Fashion Designer Atlas called it one of the brands that most influences British fashion today. A high mark for a brand that is relatively young and hasn’t even been on the fashion scene for ten years.
The reason that most men and women who are fond of fashion know about the brand and buy clothes from the Unconditional line, is its design spirit, which combines the best elements of British and American styles. Critics say the brand has a London attitude combined with a distinctly American sense of lightness and simplicity. It is said that this winning combination is both sharp and calm in equal doses.